GORHAM SAVINGS BANK
A bank that believes
Gorham Savings Bank is an incredible 'big-ish, little-ish' bank in southern Maine with a rich 150-plus-year history. The bank has its own uniquely optimistic culture, deep commitment to their community and strong business relationships. The Grove challenge was to bring it all together in a cohesive and purpose-driven strategy that'd help shine a light on a brighter tomorrow.
WHAT WE DID:
Purpose
Strategy
Identity
Broadcast
Advertising
Site
Collateral
Environmental
Apparel
Guidelines
Culture
One of our primary goals was to create a purpose that could unite the bank and point it toward a brighter future. In doing so, we’d reinvigorate the identity and help the bank appeal to the new audiences it’d need to stay relevant for generations to come.
Like the age-old adage “Seeing is believing,” the new tagline Banking Is Believing℠ is an invitation and a promise—one that signals the brand’s desire to be a force for good in the community. Even the addition of the little “happy lines” helped shine a light on the bank’s innate optimism.
Grove developed and implemented a comprehensive internal communications program to help educate employees on the new brand and their critical role in its launch and success.
We’re an enabler brand. We help. We do it by speaking frankly, by being polite. If we can put a smile on a customer’s face, we’re all for it. But if we can help you overcome a serious life challenge, we’ll run through brick walls for you. It all starts with believing.
“this bank has heart, it really does. and grove bought into that from the word go. they really believed. they’ve been helping us get the rest of maine to believe ever since.”
MARK GIRR, SVP, DIRECTOR OF MARKETING & COMMUNICATIONS
Gorham Savings Bank
